Did you hear the one about the Skoda? It was in 2000, when people told Skoda jokes and still thought them funny. Then along came the Fabia, built on an all-new platform, a platform so new it had yet to find its way into any VW-badged product.
The Fabia was good – so good that overnight those jokes seemed outdated. People stopped laughing and started listening; Skoda was suddenly a serious player. Now, the challenge facing Skoda is to keep that momentum going, to elevate the brand from challenger to conqueror.